The food delivery start-up offers a platform for business-to-business (B2B) and business-to-business-to-consumer(B2B2C) customers. What is GrubMarketīased in the San Francisco Bay area, GrubMarket was founded by Mike Xu in 2014. The Farm-to-table movement connects more farmers to consumers directly hence farmers can earn more profit from the produce, while more consumers will enjoy the benefits of eating local. Also, apart from the farmers market, it isn’t easy to buy locally grown fresh food.
As per the Bureau of Labor Statistics, 35% of Americans work on the weekend, making it challenging to go to the local farmers market. While the increased awareness is encouraging, there is a disconnect between wanting those goods and the ease of purchasing them. Since the food is locally consumed, it requires fewer transport resources, resulting in lower fuel consumption and positively supporting the environment. The Farm-to-Table supports local agribusiness, promotes a sustainable lifestyle, and educates local communities about the benefits of eating fresh, locally grown food. You might have noticed fruits at local supermarkets labeled from around the world, peaches from Ecuador, Strawberries from Chile, and Mangos from India. For instance, on average fresh fruits and vegetables move around 1500 miles before reaching their final destination. The Farm-to-table or the Farm-to-fork movement focuses on fresh, local foods, fruits and vegetables, meats, and seafood.įarm-to-table supports consumers and businesses by minimizing the distance food travels before being consumed. Consumers are becoming increasingly conscious about the food they consume, from where it comes to how it is grown and processed.
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